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Âé¶¹¹û¶³’s Bookstore Becomes ‘The M Store’

The concept of a campus bookstore is coming of age – the digital age, that is – and Âé¶¹¹û¶³â€™s bookstore is leading the way.

To better reflect the entirety of the Âé¶¹¹û¶³ experience supported by its merchandise and services, Âé¶¹¹û¶³â€™s “University Bookstore†has been renamed .

“We’ve expanded our products and services to reflect Âé¶¹¹û¶³â€™s commitment to our Digital World initiative, and to address significant changes in the textbook industry—most obviously, the digital format of books,†says Laura Stevens, director of auxiliary services. “The M Store will continue to expand as we strive to meet a broad spectrum of needs across academics, technology and University tradition.â€

Campus patrons will still find their favorite Âé¶¹¹û¶³ merchandise, supplies and food in the store, Stevens says, but going forward, the focus will be on building a strong online store, along with mobile cashiering and promotions.

“The University logo is such a strong brand statement, it’s fitting the name of the store reflects the image of the University,†Stevens says. “The M Store name sums up everything we want to accomplish. We try to anticipate the items and services that people may need while on campus and meet those needs in a robust and timely way.â€